Without a doubt, designing the logo and brand identity for Alliance has been one of the most challenging projects I have undertaken to date, and simultaneously, in my opinion, one of the best logos I have ever designed. The project initially started with a simple redesign of an outdated logo and spanned several months, during which I worked part-time with this football club.
During this period, my primary responsibility was to develop the brand's identity.In addition to this task, I also collaborated in photographing products and other areas, which was a rewarding experience and yielded satisfactory outcomes.
One of the challenges of this project was the competition from regional football clubs, which were more well-known and had superior branding.
Fortunately, thanks to the strategy that was written and implemented, the club successfully achieved its goals and is now considered one of the most successful in the region.
